We were given the opportunity to refresh the branding for the 2018 event, originally designed by Jennifer Reeves. We decided to keep the original mark, added a landscape logo option, and evolved the color palette and visual identity. 

Once the updated brand identity was complete, I created all of the digital and print assets for the event. These included an animated landing page, promotional video, digital marketing materials (email, social, banner ads), venue branding materials (vinyl wall graphics, window clings.), signage, name badges, and giveaway items (tshirts, totes).

SUPPORT

Brett Swihart, art director