BEmpowered

BEmpowered

BEmpowered is an employee resource group at BigCommerce for womxn and their allies. Their mission is to empower members through an inclusive and welcoming community.

Previously named Tribe, they renamed to BEmpowered in 2020 and needed a new logo and brand identity. Their direction was to create a design that communicates support and was mature, yet fun and inclusive enough for all allies to wear.

My objective was to develop a logo and brand system that instilled a sense of pride in its members and felt both empowering and approachable.

BEmpowered is an employee resource group at BigCommerce for womxn and their allies. Their mission is to empower members through an inclusive and welcoming community.

Previously named Tribe, they renamed to BEmpowered in 2020 and needed a new logo and brand identity. Their direction was to create a design that communicates support and was mature, yet fun and inclusive enough for all allies to wear.

My objective was to develop a logo and brand system that instilled a sense of pride in its members and felt both empowering and approachable.

BEmpowered is an employee resource group at BigCommerce for womxn and their allies. Their mission is to empower members through an inclusive and welcoming community.

Previously named Tribe, they renamed to BEmpowered in 2020 and needed a new logo and brand identity. Their direction was to create a design that communicates support and was mature, yet fun and inclusive enough for all allies to wear.

My objective was to develop a logo and brand system that instilled a sense of pride in its members and felt both empowering and approachable.

BEmpowered is an employee resource group at BigCommerce for womxn and their allies. Their mission is to empower members through an inclusive and welcoming community.

Previously named Tribe, they renamed to BEmpowered in 2020 and needed a new logo and brand identity. Their direction was to create a design that communicates support and was mature, yet fun and inclusive enough for all allies to wear.

My objective was to develop a logo and brand system that instilled a sense of pride in its members and felt both empowering and approachable.

BEmpowered is an employee resource group at BigCommerce for womxn and their allies. Their mission is to empower members through an inclusive and welcoming community.

Previously named Tribe, they renamed to BEmpowered in 2020 and needed a new logo and brand identity. Their direction was to create a design that communicates support and was mature, yet fun and inclusive enough for all allies to wear.

My objective was to develop a logo and brand system that instilled a sense of pride in its members and felt both empowering and approachable.

bempowered brand sticker on laptop

CONCEPT

CONCEPT

To communicate advocacy and lifting up others in a non-cliché way, I was drawn to the idea of water and specifically, the saying “a rising tide lifts all ships.”

To communicate advocacy and lifting up others in a non-cliché way, I was drawn to the idea of water and specifically, the saying “a rising tide lifts all ships.”

To communicate advocacy and lifting up others in a non-cliché way, I was drawn to the idea of water and specifically, the saying “a rising tide lifts all ships.”

To communicate advocacy and lifting up others in a non-cliché way, I was drawn to the idea of water and specifically, the saying “a rising tide lifts all ships.”

To communicate advocacy and lifting up others in a non-cliché way, I was drawn to the idea of water and specifically, the saying “a rising tide lifts all ships.”

A rising tide lifts all ships type on image of water
BEmpowered-abbreviated_logo_mark-yellow+pink
Bempowered abbreviated logo mark primary gradient
Bempowered abbreviated logo mark forest and purple
Bempowered abbreviated logo mark lilac and yellow
Bempowered abbreviated logo mark onecolor white

LOGO MARK

Abbreviated logo in various colorways

Abbreviated logo in various colorways

Abbreviated logo in various colorways

Abbreviated logo in various colorways

Abbreviated logo in various colorways

brand color palette
bempowered-woman-tshirt
woman in bempowered branded longsleeve shirt
pasted posters mockup

CATEGORY
Brand identity, graphic design 

ROLE
Concept, art direction, design

DESIGN SUPPORT
Clay Colwell, creative director

ANIMATION
Josh Geha

CATEGORY
Brand identity, graphic design

ROLE
Concept, art direction, design

 DESIGN SUPPORT
Clay Colwell, creative director

ANIMATION
Josh Geha

CATEGORY
Brand identity, graphic design

ROLE
Concept, art direction, design

DESIGN SUPPORT
Clay Colwell, creative director

ANIMATION
Josh Geha

CATEGORY
Brand identity, graphic design

 ROLE
Concept, art direction, design

DESIGN SUPPORT
Clay Colwell, creative director

ANIMATION
Josh Geha

CATEGORY
Brand identity, graphic design

ROLE
Concept, art direction, design

DESIGN SUPPORT
Clay Colwell, creative director

ANIMATION
Josh Geha

anika samples design logo icon

© Anika Samples 2018–2021 ✺ All rights reserved.

© Anika Samples 2018–2021 ✺ All rights reserved.


© Anika Samples 2018–2021 ✺ All rights reserved.

© Anika Samples 2018–2021 ✺ All rights reserved.

© Anika Samples 2018–2021 ✺ All rights reserved.